Tata Motors new hatchback, much applauded at its first public showcase at the Auto Expo 2016, in New Delhi (Greater Noida), was renamed TIAGO. The company had announced the intent to rename previously named Zica as the right and responsible action following the hardships caused by the virus outbreak across many countries.
The #Fantastico Name Hunt commenced with a global crowd-sourcing initiative, inviting netizens, both within and outside India, to participate in the name hunt for the car. Within three days, 48 million enthusiasts engaged with the brand on social platforms with more than 37,000 car enthusiasts submitting their suggestions through social and mobile channels. TIAGO became the chosen name from the final three entries – Tiago, Civet and Adore that were opened up for the audience voting.
The #Fantastico Name Hunt commenced with a global crowd-sourcing initiative, inviting netizens, both within and outside India, to participate in the name hunt for the car. Within three days, 48 million enthusiasts engaged with the brand on social platforms with more than 37,000 car enthusiasts submitting their suggestions through social and mobile channels. TIAGO became the chosen name from the final three entries – Tiago, Civet and Adore that were opened up for the audience voting.
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