Tata Motors announces new hatchback, TIAGO

Tata Motors new hatchback, much applauded at its first public showcase at the Auto Expo 2016, in New Delhi (Greater Noida), was renamed TIAGO. The company had announced the intent to rename previously named Zica as the right and responsible action following the hardships caused by the virus outbreak across many countries.

The #Fantastico Name Hunt commenced with a global crowd-sourcing initiative, inviting netizens, both within and outside India, to participate in the name hunt for the car. Within three days, 48 million enthusiasts engaged with the brand on social platforms with more than 37,000 car enthusiasts submitting their suggestions through social and mobile channels. TIAGO became the chosen name from the final three entries – Tiago, Civet and Adore that were opened up for the audience voting.

Tata Motors Unveils Future Range of Passenger Vehicles at Auto Expo 2016

Tata Motors showcased its future range of passenger vehicles at the Auto Expo 2016. The product line-up features the new sporty compact sedan (project code named KITE 5), the production ready, lifestyle SUV- HEXA in automatic and manual variants, compact SUV – NEXON and the personalized editions of the new passenger vehicles from Tata Motors. The new hatchback has been showcased publicly for the first time at the Auto Expo 2016. While it carries the ‘ZICA’ label for the duration of the event, the new name will be announced after a few weeks, ensuring all necessary consumer/ branding and regulatory aspects are addressed, and the launch will take place thereafter.

Tata Zica

Key showcases at Auto Expo 2016:

ZICA: Making its first public appearance is the cool new hatchback from Tata Motors. Empathizing with the hardships being caused by the recent virus outbreak across many countries, Tata Motors, as a socially responsible company, has decided to re-brand the car.

The new car is backed by Tata Motors’ “Made of Great” campaign, with the motto, “What drives us from within is what makes us great”. Tata Motors is committed to doing what is right for its customers; the car, which has been designed for young people, has already received enthusiastic reviews from informed commentators, and the company is determined to place it in the market addressing all relevant needs of the target audience.

HEXA: On the sports utility vehicles (SUV) front, production ready HEXA, a path-breaking offering in the lifestyle SUV segment. First showcased as a concept at the Geneva Motor Show in 2015, it comes with a bold design and sharp cosmetic features reflecting the newly defined design language - IMPACT.

NEXON: The NEXON on the other hand is a bold, elegant and sporty compact SUV which comes with dynamic, new generation best-in-class diesel and petrol engines.

KITE 5:  Showcased for the first time globally, Kite 5 is another brand new product from Tata Motors. This highly anticipated sub-four metre sedan, is set to add to the Company’s revolutionary passenger vehicle portfolio. Embodying its new IMPACT design language and with best-in-class driving pleasure and the advanced ConnectNext system, the car promises to stir up the segment in India.

A treat for the speed enthusiasts will be the Sporty hatchback, developed by Tata Motors and Jayem Automotive. This performance version, represents an attitude of winning and staying ahead. This attitude is embedded in the car’s aspects of design and driving dynamics. This performance hatchback with stylized body kit comes equipped with the 1.2T Revotron engine, enhanced to 110 PS power and 170 Nm torque, delivering 0 to 100 km/h within 12 seconds.

Tata Motors to roll-out ZICA 7 Senses

Tata Motors has announced a unique ‘7 Senses’ experience for the recently unveiled, ZICA, its next big launch. This latest offering from Tata Motors takes the spirit of innovation further. The Company will roll-out a unique customer immersive experience campaign - ZICA ‘7 Senses, designed to give a complete experience of the car, making all the senses work together to create an emotion that is greater than the sum of its parts. The campaign will unfold in a phased manner and will cover all 7 senses – Sight, Smell, Sound, Taste, Touch, Intuition and Equilibrium.

According to Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, “With the #madeofgreat campaign we have charted a new course in our brand building and transformation journey. We continue to roll-out compelling campaigns with an aim to bring our consumers closer to the brand. We are gearing up for the ZICA launch and as a build-up to the launch it is imperative we provide our customers an immersive experience of the car and further help build a brand recall. Through the ZICA ‘7 Senses’ campaign we will not only ensure that our customers experience the car, but will also cherish the experience.”