Jagat Singh and Nagarjuna A wins the Truck Race, at T1 Prima Truck Racing

The Tata T1 Prima Truck Racing Championship, entering its 3rd season was held on March 23 2016 at the Buddh International Circuit. Indian drivers, Jagat Singh and Nagarjuna A won their first ever T1 Prima Truck Racing Championship in the Super Class category, organized for Indian truck drivers, in its third edition. These drivers were selected through one of the most comprehensive training and selection programs, for Indian drivers, from Tata Motors fleet customers' operations across the country.

       
We witnessed high speed action as the powerful Tata Prima T1 Prima Trucks roared at the Buddh International Circuit. Season 3 of the T1 Prima racing witnessed over 50,000 audiences who cheered on the speeding Prima trucks. Trained by some of the best race instructors in India over a period of three months, the winners took home Rs 10 lakh a piece.

In the Pro Class which had international truck racing drivers, David Jenkins of Team Tata Technologies won the race followed by Rick Collett and Graham Powell, both driving for Team Tata Motors in an action packed race.

T1 Prima Truck Racing Championship 2016 results:

SUPER CLASS (Indian Drivers)
Race 1
Jagat Singh                                          
Malkeet Singh                                   
Rajkumar Mahato                            

Race 2
Nagarjuna A                                       
Bhag Chand                                        
Anand                                                   

PRO CLASS (International Drivers)
Race 1
Mat Summerfield                            
Graham Powell                                 
Rick Collett                                          

Race 2
David Jenkins                                     
Rick Collett                                          
Graham Powell         


               

12 Indian racers finalized for the T1 Prima Truck Racing Championship 2016

What a fantastic day it has been. The Tata T1 Prima Truck racing, entering in Season 3 kicked off today at the Buddh International Circuit (BIC). Tata Motors also announced the final 12 Indian truck racers, who will compete in the SUPER CLASS category. This will be the first year that the Indian drivers debut in the championship, all thanks to Tata Motors.

The 12 Indian drivers selected for the championship are Nagarjuna A, Bacchu Singh, Rabinder Yadav, Bhag Chand, Rajkumar Mahato, Jitendra Singh, MD Parvez, Jagat Singh, Anand, Mohd. Iliyas, Malkeet Singh and Syed Akram Pasha

The new Indian Truck Driver Race selection and training program has been done under the first-ever T1 Racer Program (TRP) by Tata Motors. These Truck Drivers have been selected who are employed with Tata Motors’ key customers, from all across the country. 

The T1 Prima Truck Racing Championship will continue to host experienced international drivers representing six teams, featuring 12 Tata PRIMA race trucks. 

This season we are going to witness two race categories and four races:

• Two SUPER class – Comprising of Indian race truck drivers 
• Two Pro class - Comprising of Internationally acclaimed drivers with proven experience in the field of truck racing.

The Indian drivers will be seen competing in black PRIMA race trucks which are identical in look and build. The 12 coloured trucks competing in the PRO CLASS will represent six teams, who participated in the previous two seasons of the championship, with one new team.

Tata Motors has also partnered with some of the country’s leading automotive brands for this Season, WABCO, JK Tyre, Castrol, Cummins, Tata Motors Finance and Tata Technologies.

For those who want to know the specifications of the Tata Prima race trucks, it is powered by 370 BHP @ 2100 RPM and has a top speed of just over 130 Km/h.

Tata Motors announces new hatchback, TIAGO

Tata Motors new hatchback, much applauded at its first public showcase at the Auto Expo 2016, in New Delhi (Greater Noida), was renamed TIAGO. The company had announced the intent to rename previously named Zica as the right and responsible action following the hardships caused by the virus outbreak across many countries.

The #Fantastico Name Hunt commenced with a global crowd-sourcing initiative, inviting netizens, both within and outside India, to participate in the name hunt for the car. Within three days, 48 million enthusiasts engaged with the brand on social platforms with more than 37,000 car enthusiasts submitting their suggestions through social and mobile channels. TIAGO became the chosen name from the final three entries – Tiago, Civet and Adore that were opened up for the audience voting.

Tata Motors kicks-off India’s first Indian Truck Driver Race training program

Tata Motors today announced Season III of the T1 PRIMA Truck Racing Championship 2016, scheduled on March 20, 2016, at India’s globally renowned F1 race track – the Buddh International Circuit (BIC), Greater Noida. Season III of T1 Prima Truck Racing Championship will also feature an Indian truck driver’s race for the first time. 

Tata Motors has introduced a new Indian Truck Driver Race selection and training program based on the company’s strategic objective of making the profession of truck driving aspirational. These Indian Truck Drivers will be selected from a pool of truck drivers who are employed with Tata Motors key customers all over the country. In all, Tata Motors will have 12 Indian truck drivers selected to race this year. 
  
The T1 PRIMA Truck Racing Championship is organized by MMSC (Madras Motor Sports Club) and is inscribed on the calendars of FIA (Federation Internationale de l’Automobile) and FMSCI (the Federation of Motor Sports Clubs of India) making the event truly global.

On race day, there will be two race categories –

• SUPERCLASS –Comprising of Indian race truck drivers
• PROCLASS –Comprising of internationally acclaimed drivers, with proven expertise in the field of Truck Racing, like the British Truck Racing and European Truck Racing championships

Tata Motors to roll-out ZICA 7 Senses

Tata Motors has announced a unique ‘7 Senses’ experience for the recently unveiled, ZICA, its next big launch. This latest offering from Tata Motors takes the spirit of innovation further. The Company will roll-out a unique customer immersive experience campaign - ZICA ‘7 Senses, designed to give a complete experience of the car, making all the senses work together to create an emotion that is greater than the sum of its parts. The campaign will unfold in a phased manner and will cover all 7 senses – Sight, Smell, Sound, Taste, Touch, Intuition and Equilibrium.

According to Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, “With the #madeofgreat campaign we have charted a new course in our brand building and transformation journey. We continue to roll-out compelling campaigns with an aim to bring our consumers closer to the brand. We are gearing up for the ZICA launch and as a build-up to the launch it is imperative we provide our customers an immersive experience of the car and further help build a brand recall. Through the ZICA ‘7 Senses’ campaign we will not only ensure that our customers experience the car, but will also cherish the experience.”

Petronas Lubricants International partners with Tata Motors to launch Tata Motors Genuine Oil

Tata Motors in association with PETRONAS Lubricants International (PLI) has launched the Tata Motors Genuine Oil (TMGO) for its passenger vehicles range in the India market. TMGO will be the first range of co-branded lubricants jointly developed by the Companies. The co-branded range of lubricants – Tata Motors Genuine Oil CH-4 15W-40 for diesel vehicles and Tata Motors Genuine Gear Oil 80EP for passenger cars – makes part of a bigger range of nine co-branded products that will be rolled out in a phased approach.

Mr. Dinesh Bhasin, Head, Customer Support, Passenger Vehicle Business Unit, Tata Motors Ltd. and Mr. M.P.Singh, Chief Executive Officer, PETRONAS Lubricants (India) Pvt Ltd

According to Mr. Dinesh Bhasin, Head, Customer Support, Passenger Vehicle Business Unit, Tata Motors Ltd., "Tata Motors has always worked with a customer centric approach and providing its customers with the best post-purchase experience. With the new co-branded TMGO range of lubricants now available, we are creating a distinct & differentiated value proposition in the market.  With a commitment to deliver better performance, TMGO will offer trusted support to our customers and will further enhance the customer experience."

According to Mr. M.P.Singh, Chief Executive Officer, PETRONAS Lubricants (India) Pvt Ltd (PLIPL) "PLIPL has recorded steady volume growth at 40% CAGR and is aiming to capture 5% total market share by 2019. PLI in India is now entering the next wave of growth in line with our aspirations and we are confident that the coming together of Tata Motors, a highly-respected leader in automotive engineering, together with PLI will help us better our position in this market as a leading provider of premium lubricants."

This new range of branded lubricants have been formulated from high performance base oils and additives, providing optimum engine performance through excellent deposit control and wear protection. These lubricants have been developed as per the regulations and specifications required for the Indian passenger vehicles market. These products will be available through PETRONAS distributor network of over 3,500 outlets, across India and will be rolled out progressively in 2016.

Tata Motors Launches Tata Zest Special Edition

Tata Motors launched the anniversary special edition of Tata Zest sedan. The anniversary edition comes with ten new attractive features and will be available in the XMS model, in both petrol and diesel variants. This special edition will be available for sale starting end of September, in select showrooms till October 2015. It will be priced at Rs 5.89 Lakhs for the petrol variant, ex-showroom Delhi and Rs 6.94 Lakhs for the diesel variant, ex-showroom Delhi. With this exciting offer, customers will enjoy benefits worth Rs 31,000 at the price of Rs. 15,000 only, saving a good margin of Rs 16,000.

Tata Zest  was launched in August 2014 and has been the first all-new car, to roll-out under the Horizonext strategy. The product was developed based on three core vectors of Designext, Drivenext and Connectnext. The anniversary edition Zest is equipped with 10 new features such as new exterior colour, new wheel covers, Piano Black outside rear view mirrors, ‘anniversary’ embroidery on front seats. The car additionally comes with an ‘Anniversary pack’ as an accessory kit. This kit will contain anniversary theme body graphics, anniversary edition badge on the C-pillar, rear wind shield power curtain with remote,bottle holder on floor console and scuff plates with illumination for the front.

New exterior features: 

• New exterior colour – Vocal White
• 'Anniversary' theme body graphics 
• 'Anniversary Edition' badge on C-Pillar
• New wheel covers
• Piano black ORVM
• Front lower bumper painted in body colour

New interior features:

• Anniversary embroidery on front seats
• Scuff plate with illumination for front
• Powered rear curtain with remote
• Bottle holder on floor console

According to Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, "We are delighted to announce that Zest from Tata Motors, which is the Company’s first brand new product under its HORIZONEXT strategy, has completed one year in the industry. On this occasion, we would like to extend our gratitude to our customers for trusting the brand. Designed and developed with state of the art features, Zest has changed the face of Tata Motors and has successfully exemplified the Company’s focus on best-in-class product and service experiences. With the special edition we celebrate its 1st anniversary with our customers and hope to see the brand evolve as a winner in its class in the years to come."

Tata Motors Delivers 1100 Passenger Vehicles In A Day On Ganesh Chaturthi

Tata Motors was in full flow, delivering 1,100 cars in the states of Maharashtra, Gujarat, Chhattisgarh and Madhya Pradesh on the auspicious occasion of Ganesh Chaturthi. Of the 1,100 cars, Tata Motors has delivered more than 700 cars in Maharashtra, and nearly 400 cars in the states of Madhya Pradesh, Chhattisgarh and Gujarat respectively in one day. The Company has witnessed an upswing in demand from cities like Mumbai, Pune, Nagpur, Raipur and Bhopal,with the start of the festive season.  

According to Mr. Ashesh Dhar, National Sales Head, Passenger Vehicles Business, Tata Motors, "With the beginning of this auspicious festival, we are proud and humbled by the support and trust provided by our customers. We are excited to be a part of this celebration by delivering the joy of mobility to so many families. With the Zest, Bolt and the GenX Nano witnessing growing momentum in the market, we yet again, confidently testify the value and trust we offer to our customers."

Tata Motors expects consumer sentiments to be positive during the festive season this year and has aligned deliveries to meet customer demands for all its passenger vehicles.In addition, the Company is also offering exciting festive season packagesfor its passenger vehicles, to boost the consumer sentiments. 

New Tata Safari Storme Launched At Rs 9.99 lakhs

Tata Motors today announced the launch of the new Safari Storme starting from 9.99 lakhs. The new Safari Storme has a integrated CONNECTNEXT Infotainment System powered by Harman, featuring an LCD screen, with Bluetooth connectivity, iPod-in, USB-in and AUX-in, along with a CD and AM-FM player, with six speakers and steering mounted controls. 
 

It will continue with the 2.2 litre 4 cylinder VariCOR diesel engine, but in a better improved state tune of 150 PS and 320 Nm of torque and paired to a 5-speed gearbox. In addition, there are features like the inertia switch which cuts off the fuel supply to the engine, unlocks all the doors and also switches on the hazard warning lights. An all-new upper and lower front grill in Charcoal Grey and Ocean Grey gives the new Safari Storme a new look.
 

The interiors of the Refresh are now lifted by a Java Black colour theme, highlighted by Silver accents on the dashboard and door handles. The pricing of the new Safari Storme start at Rs 9.99 lakhs (ex-showroom, New Delhi). The range comes in LX (4x2), EX (4x2), VX (4x2 and 4x4) variants, and available in five colors - Arctic Silver, Urban Bronze, Pearl White, Astern Black and Arctic White. The new Safari Storme will also come with a warranty of 3 years or 100,000 kms, whichever is earlier, extendable upto 4 years or 150,000 kms.

The prices for the Tata Safari Storme:

    Tata Safari Storme LX facelift      –  Rs 9,99,000
    Tata Safari Storme EX facelift      –  Rs 11,60,499
    Tata Safari Storme VX facelift      –  Rs 13,02,000
    Tata Safari Storme VX 4×4 facelift–  Rs 14,34,999

Tata Motors launches GenX Nano Starting At Rs 1.9 lakh ($ 3,120)

Tata Motors today announced the launch of all-new GenXNano range. The GenXNano comes with a starting price of Rs 1.99 lakhs, for the XE variant and goes upto Rs 2.49 Lakhs, for the XT variant, in Manual Transmission. The Company has introduced two variants – XMA and XTA with ‘Easy Shift’ Automated Manual Transmission. The XMA variant will be made-to-order and will be available for sales from August 2015. The XMA variant is priced at Rs 2.69 Lakhs and the top-end, XTA variant is priced at Rs 2.89 Lakhs Ex-showroom, Delhi. 

The Tata Nano's engine has the same 624cc two-cylinder MPFI petrol generating peak power of 37.5bhp. The company has added a new cylinder head and aluminium block to help the car run smoother than the earlier models. The new range comprises of five variants, three with a four-speed manual transmission (XE, XM, XT) and two variants (XMA, XTA) come equipped with a five-speed AMT gearbox.

The car offers new features such as Zest-inspired steering wheel, smoke headlamps,front power windows, amphistream music system with 4 speakers and Tata signature grille. The AMT variant offers boot space of 94 liters while the Manual Transmission offers 110 liter boot space. The car has a larger 24 liter fuel tank for longer driving range. The earlier models had capacity of 15 liters.

The GenXNano will be available for sale, across the country in over 450 Tata Motors sales outlets and will offer warranty of 4 years or 60,000 km (whichever is earlier). The GenX Nano XE and XT (manual transmission) will cost Rs 1.99 lakh and Rs 2.49 lakh. The Automatic version of GenX Nano Easy Shift XMA and XTA will be priced at Rs 2.69 lakh and 2.89 lakh respectively. The car will come in wide range of colors - Sangria Red (NEW), Persian Rose (NEW), Pearl White, Meteor Silver, Royal Gold, Dazzle Blue and Damson Purple.