Tata Motors launched the anniversary special edition of Tata Zest sedan. The anniversary edition comes with ten new attractive features and will be available in the XMS model, in both petrol and diesel variants. This special edition will be available for sale starting end of September, in select showrooms till October 2015. It will be priced at Rs 5.89 Lakhs for the petrol variant, ex-showroom Delhi and Rs 6.94 Lakhs for the diesel variant, ex-showroom Delhi. With this exciting offer, customers will enjoy benefits worth Rs 31,000 at the price of Rs. 15,000 only, saving a good margin of Rs 16,000.
Tata Zest was launched in August 2014 and has been the first all-new car, to roll-out under the Horizonext strategy. The product was developed based on three core vectors of Designext, Drivenext and Connectnext. The anniversary edition Zest is equipped with 10 new features such as new exterior colour, new wheel covers, Piano Black outside rear view mirrors, ‘anniversary’ embroidery on front seats. The car additionally comes with an ‘Anniversary pack’ as an accessory kit. This kit will contain anniversary theme body graphics, anniversary edition badge on the C-pillar, rear wind shield power curtain with remote,bottle holder on floor console and scuff plates with illumination for the front.
New exterior features:
New interior features:
According to Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, "We are delighted to announce that Zest from Tata Motors, which is the Company’s first brand new product under its HORIZONEXT strategy, has completed one year in the industry. On this occasion, we would like to extend our gratitude to our customers for trusting the brand. Designed and developed with state of the art features, Zest has changed the face of Tata Motors and has successfully exemplified the Company’s focus on best-in-class product and service experiences. With the special edition we celebrate its 1st anniversary with our customers and hope to see the brand evolve as a winner in its class in the years to come."
Tata Zest was launched in August 2014 and has been the first all-new car, to roll-out under the Horizonext strategy. The product was developed based on three core vectors of Designext, Drivenext and Connectnext. The anniversary edition Zest is equipped with 10 new features such as new exterior colour, new wheel covers, Piano Black outside rear view mirrors, ‘anniversary’ embroidery on front seats. The car additionally comes with an ‘Anniversary pack’ as an accessory kit. This kit will contain anniversary theme body graphics, anniversary edition badge on the C-pillar, rear wind shield power curtain with remote,bottle holder on floor console and scuff plates with illumination for the front.
New exterior features:
- New exterior colour – Vocal White
- 'Anniversary' theme body graphics
- 'Anniversary Edition' badge on C-Pillar
- New wheel covers
- Piano black ORVM
- Front lower bumper painted in body colour
New interior features:
- Anniversary embroidery on front seats
- Scuff plate with illumination for front
- Powered rear curtain with remote
- Bottle holder on floor console
According to Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, "We are delighted to announce that Zest from Tata Motors, which is the Company’s first brand new product under its HORIZONEXT strategy, has completed one year in the industry. On this occasion, we would like to extend our gratitude to our customers for trusting the brand. Designed and developed with state of the art features, Zest has changed the face of Tata Motors and has successfully exemplified the Company’s focus on best-in-class product and service experiences. With the special edition we celebrate its 1st anniversary with our customers and hope to see the brand evolve as a winner in its class in the years to come."
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