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Monday 8 February 2016

Legendary Jeep Brand Enters One of the World’s Largest Automobile Markets

Jeep brand marked another milestone today when the brand was introduced to India at the 2016 Auto Expo in New Delhi. With a line-up of three SUVs – Jeep Wrangler Unlimited, Jeep Grand Cherokee and the high-performance Jeep Grand Cherokee SRT – Jeep brand sales in India will start in mid-2016.

Jim Morrison and Kevin Flynn with the newly unveiled vehicles from Jeep

Fiat Chrysler Automobiles N.V. (FCA) announced last year its intent to invest approximately $280 million in its manufacturing joint venture, Fiat India Automobiles Private Limited, with Tata Motors Limited. The investment in the manufacturing facility in Ranjangaon, India, will support the production of a new Jeep vehicle and is expected to begin production in 2017. Jeep Wrangler and Jeep Grand Cherokee will be sold with diesel and petrol engines through a network of dealers located in key metro cities.
  
The Grand Cherokee will be offered in two variants; Grand Cherokee Limited and Grand Cherokee Summit. Both the variants come equipped with Bi-Xenon headlamps with distinctive Jeep daytime running headlamps. The rear of the Grand Cherokee offers large tail-lamps with signature LED lighting, a rear aerodynamic spoiler and a wide window in the tailgate. The Summit variant will be fitted with 20-inch alloys whereas the Limited variant will have 18-inch alloys.

The Grand Cherokee Limited will feature dual pane sunroof, premium leather seats, Selec-terrain traction control, 5-inch touch-screen infotainment system, memory seat for the driver and 8 way power adjustable front seats. Jeep Grand Cherokee Summit will additionally get ventilated front seats and 8.4-inch touch-screen navigation and infotainment system along with rear DVD entertainment system. The car will also feature a Harman Kardon 19-Speaker sound system will be offered with active Noise cancellation. 

The leather wrapped steering will hold a SRT logo with paddle shifts positioned behind the wheel. Both the Grand Cherokee Limited and Summit are powered with a 3.0L CRD Turbo V6 Diesel engine generating an exhilarating power of 240 HP and 570 NM of torque. The Grand Cherokee Limited is equipped with Quadra Trac II and the Grand Cherokee Summit gets the Quadra Drive II traction control. The Grand Cherokee SRT bears a 6.4L 470-hp HEMI V8 engine that feeds a Quadra-Trac Active On-Demand 4WD system. An eight-speed automatic transmission with steering wheel-mounted paddle shifters helps drivers go full throttle on the track, to reach a hair-raising top speed of 258 kmph.

The Grand Cherokee comes standard with advanced, multistage driver and front-passenger airbags and supplemental side-curtain airbags. Electronic Stability Control (ESC) coordinates Electronic Roll Mitigation (ERM).The Antilock Brake System (ABS), Brake Assist, All-Speed Traction Control and Trailer Sway Control (TSC) is activated when the system detects loss of traction. The Grand Cherokee SRT additionally features a Brembo high-performance braking system with a four-wheel disc antilock brake system (ABS) which provides the stopping power for the Grand Cherokee SRT. 

The Jeep Wrangler Unlimited will offer rugged and impressive exteriors. Removable tops and doors help turn it into the only open-air 4x4 vehicle in the market. The Jeep Wrangler Unlimited features 17-inch wheels. The Jeep Wrangler Unlimited has washable interiors to keep the mud and dirt at bay. There will be a lockable storage space offered in the interiors. The steering wheel is leather-wrapped with mounted controls for the touch-screen provided for entertainment and navigation. 

The Wrangler Unlimited is fitted with an Alpine Premium Audio system. The car comes with the Command-Trac Shift-On-The-Fly 4WD system to help the vehicle manoeuvre over rugged paths. The Jeep Wrangler Unlimited comes with a 2.8L CRD Turbo Diesel DOHC I-4 engine powering the wheels through a 5-speed automatic transmission. It’s capable of tackling rough off-road terrain with its Command-Trac Shift-On-The-Fly 4WD. 

Jeep Wrangler Unlimited protects with the best-in-class safety and security features including standard advanced multistage front airbags. Electronic Stability Control (ESC) senses when the driver begins to over- or under-steer and applies individual brakes and controls the throttle as needed to help put the driver back on track. Electronic Roll Mitigation (ERM) determines when a rollover may occur and applies braking force to help reduce the likelihood of such an accident. A Brake Assist System and a Four-Wheel Disc Antilock Brake System (ABS) has been provided for improving vehicle control and decreasing stopping distances on both dry and slippery surfaces. The fuel tank features a 2.5-mm skid plate designed for safer and more secure off-roading.

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