Eider Motors Launches Six Different Two-Wheelers in India

Hyderabad based company, Eider Motors has launched six different two-wheelers in India, Eider Leora, Eider Etania, Eider Dronzer, Eider Ruddy, Eider Stoic and Eider Visrah. These six models which was showcased at the recently held Auto Expo, aim at further consolidating Eider Motors leadership position in the 110cc, 125cc, 150cc, 250cc segments. 

The company has plans to set up manufacturing facilities in Pune, Gurgaon, Ahmedabad and Coimbatore. All the six models are available in four exciting colors with techno graphics – Sports Red, Leaf Green, Excellent Blue and Heavy Grey. Its features include exciting body graphics, stylish alloy wheels and meter console.
 

The company claims that the 110 cc Stoic bike will offer a mileage of 110 kmpl. The company will launch five motorcycles and a scooter, priced between Rs 50,000 and Rs 1 lakh.

 

Mr. Shiv Kumar, Chairman, Eider Motors said, "Delivering on our commitment to bring revolutionary technologies that will transform the two-wheeler market, we have launched Six Different Models which is a great combination of style, performance and safety. Our customers will love the new technology, which makes this motorcycle truly smart, giving them more for every drop of fuel. We have applied for a patent for this technology which may be later extended to several other models."

Eider Motors will soon launch an exciting multi-media campaign on these six different models across print, television, digital and social media. Revolving around the brand positioning of "Lead the Way". Hyderabad-based Nirvana Group, Eider Motors is planning to set up 250 showrooms across India.

GP Petroleums Partners Repsol To Launch Lubricant Range In India

GP Petroleums Ltd a UAE-based leading player in the oil sector, has partnered with Spain’s No 1 petroleum company 'Repsol' to exclusively manufacture and market Repsol’s premium quality lubricants across India.

"With the economy showing recovery, the lubricant segment is expected to witness growth in future. With the changing engine technology, Repsol lubricants which is focused on innovation is the answer to today’s consumer needs" said Mr. Sudhir Goyel, Managing Director, Gulf Petrochem Group.

"We see the Indian market to have great potential. Partnering with GP Petroleums Ltd, a brand with strong presence in the Indian lubricant market, has given us a first hand advantage in this sector. With our strengths together, we extend our capabilities to globally distribute a wider variety of products," said Mr. Orlando Carbo, Lubricants Director, Repsol.

IPOL has been present in India for over 4 decades and has established itself as one of the well accepted industrial lubricant brands. GP Petroleums has well equipped manufacturing facilities with hi-tech blending facility, quality-control test labs & automated filling & packaging stations.

The group’s in-house Base Oil Storage facility of 17,000 KL is one of the largest in the Indian industry which uses cutting edge remote sensing technology to accurately measure and control the storage volumes.  It has an annual production capacity of 80,000 KL.

Gulf Oil Promotes Gulf Pride 4T Plus With MS Dhoni In Their New TVC

Gulf Oil has released a TV commercial featuring brand ambassador Mahendra Singh Dhoni for their motorcycle engine oil - Gulf Pride 4T Plus. The company intends to gain market share in the motorcycle engine oil segment by re-positioning their product offering. The tweaking of brand position has been an outcome of consumer insights gained through extensive research conducted by IMRB for Gulf Oil. Gulf Oil has incorporated this fresh insight into their new campaign, currently on TV as well as digital platforms. The new product proposition talks about life boosting Oxy-bitors that keeps engine clean and controls oil thickening and that facilitates faster pick-up and sustained power through the oil life.
 

Managing Director Ravi Chawla, Gulf Oil Lubricants, commented, "We are the fastest growing major lubricants brand in terms of volume. We are also constantly innovating with new product technologies and communication strategies. In the new TVC we have put our consumers at the heart of the communication ensuring that their desire of performance via Pick-Up is delivered through superior quality products"

The TVC revolves around influential personalities from different walks of life coming together through their burning passion for bikes. Brand ambassador Mahendra Singh Dhoni is seen in a rugged biker avatar which will certainly delight his fans. The brand message of ‘Insta-Pick-Up’ rendered via the line ‘Pick-Up Your Ride’ is aimed at creating resonance and acceptance with the young and enthusiastic youth. The new TVC launch will also be complemented with the launch of a new pack design for Gulf Pride 4T Plus series and also for Pride 4T Synth.

Mercedes-Benz India Commences Production Facility At Chakan Plant

Mercedes-Benz India has started the production of the GLA SUV at its manufacturing facility in Pune spanning 43,200 sq metres. The new expanded facility carries an investment of Rs 1,000 crore and producing 20,000 units annually both largest for any luxury car brand in India. Mercedes had the S-Class, E-Class, C-Class, M-Class, GL-Class manufactured locally at Chakan and now GLA SUV will be added to the key models. 

The production involves using technologically advanced synchronized conveyor systems, use of latest generation PLC control units for all equipment which provide adaptability with different models on common production lines, thus increasing the flexibility of the production. 

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, "Rolling out our first ever locally manufactured GLA and commencing production from India’s largest installed luxury car production facility are two very significant accomplishments for Mercedes-Benz in India. The GLA would be the first of the New Generation Cars to be rolling out of our plant. Mercedes-Benz India is on the right growth path and we are confident that we are creating a better future for the brand in India."

The GLA’s modern four-cylinder engines with turbocharging and direct injection are mated to a 7G-DCT 7 speed dual clutch transmission. The 2 litre diesel engine produces a maximum output of 100kW (136 bhp) between 3600–4400 rpm with a maximum torque of 300Nm between 1600-3000 rpm. It accelerates from 0 to 100 kmph in 9.9 seconds with a top speed of 205 kmph. The GLA 200 CDI Style is priced at Rs. 31.31 lakh and GLA 200 CDI Sport at Rs. 34.25 lakh (all prices ex – showroom Pune) 

Audi Launches RS6 Avant Sports Car At Rs 1.35 Crore

The German luxury car manufacturer has introduced the Audi RS 6 Avant, the first sportscar with an Avant body style for Rs.1.35 crore. The sportscar was unveiled by Mr. Joe King, Head, Audi India and Indian Star batsman, Mr. Virat Kohli. The Audi RS 6 Avant is powered by the 4.0 TFSI twin-turbo V8 engine which displaces 3,993 cc and churns power output of 560 hp and a peak torque of 700 Nm. The company states that the Audi RS 6 Avant can acclerate from 0-100 km/h in just 3.9 seconds and has a top speed of 305 km/h. The transmission is generated by the eight-speed automatic gearbox and Audi's Quattro AWD system.

The car has a host of features with single piece front frille, new LED with Matrix head lights, driver information system with 7-inch colour display, Reverse camera, RS sport suspension with Dynamic Ride Control, Bose audio system, three spoke steering wheel and a push button start. On the safety front, the RS6 Avant has eight airbags.

"The Audi RS 6 Avant is our fourth sportscar to be launched in India this year, after the Audi R8 LMX, the new Audi TT Coupé and the new Audi RS 7 Sportback. All these sportscars have received a phenomenal response in the market, reiterating the fact that Audi has gauged the pulse of the Indian customer right. The Audi RS 6 Avant will not only help us consolidate our leadership position in the performance car segment, but will also inspire us to continue with our commitment to bring in the right product offering at the right time for our Indian customers," added Mr. Joe King.

RS6 Avant Key Features:

• 0 to 100 km in just 3.9 seconds;
• Top speed of 305 km/h
• Bi-Turbo V8 produces 560 hp
• Racing technology for high efficiency: powered by 4.0 TFSI

Photo Gallery: Indian Formula 1 Grand Prix 2012

Photo Gallery: Triumph Rocket X Limited Edition

 Images sourced: Triumph

Triumph Motorcycles Launches Limited Rocket X For Rs. 22.21 Lakh In India

Triumph Motorcycles has launched limited Rocket X to mark the 10th year of its production and will be priced at Rs. 22.21,200 Lakh ex-showroom New Delhi. The company had earlier launched the Rocket III way back in 2004. With its 2,294cc three cylinder engine sitting inline with the chassis, the Rocket X is the world’s largest production motorcycle engine. Delivering a 221Nm torque at 2750rpm, the Rocket X delivers extraordinary acceleration in any gear. 

Firstly the tank and mudguards are stripped completely back and then undergo a ‘grind’ effect that provides unique shapes into the bare metal. The tank stripes and logo are carefully lined, and then follows the painting process when craftsmen apply a Jet Black base layer, followed by a clear coat layer. After leaving 2 days for the paint to rest and cure, a total of 6 layers of lacquer are applied using ultra high solid paint. The paintwork is then highly polished and again left for 2 days to cure. Second polishing is then applied to provide an incredible smooth finish with amazing depth. The twin-skinned full exhaust system is coated with high temperature resistance paint. Black finishing is implemented to the handlebars, mirrors, gear, and brake levers. The Rocket’s signature 5-spoke aluminium alloy wheels have also received the black treatment and are skilfully finished off with a hand painted pinstripe.

Vimal Sumbly, Managing Director, Triumph Motorcycles India, said "In continuation to our celebration of achieving 1600+ customers in India, we are elated to offer this Limited Edition Rocket X to the passionate motorcyclists in the country. One in a million, with a personalized numbered side panel and a billet aluminium "Rocket X" name badge, the Rocket X is as exclusive as it can get."

There will be limited 500 Rocket X sold which will feature side panel badging and unique numbering. Finally the oil tank mounted Rocket X badge is machined from a billet of solid aluminium using a CNC milling machine adding an exquisite premium finish.

Maruti Suzuki Launches Celerio Diesel Starting At Rs 4.65 Lakh

Maruti Suzuki has launched the Celerio (diesel version) starting at Rs 4.65 lakh. It will be available in 6 colors, Sunshine Ray, Cerulean Blue, Silky Silver, Blazing Red, Pearl Arctic White and Glistening Grey. The company claims the car will offer 27.62 Kmpl mileage making it the most fuel efficient car in India. This also marks the global launch of DDiS 125, the first diesel engine designed and developed by Suzuki Motor Corporation. Launched in February 2014, Celerio has sold over 95,000 units. Celerio comes under the lower hatchback segment and comes with a 5-speed manual gearbox.

Maruti Suzuki’s share in the lower hatchback has shot up to 71% from 61% within a year of Celerio’s launch. Maruti Suzuki and its suppliers have together invested over Rs 900 crore towards development of DDiS 125 and it comes with over 97 per cent localisation. The Celerio has 793cc engine with two cylinder and has maximum power output of 47bhp and 125Nm of torque. 

On the launch, Mr. Kenichi Ayukawa, MD & CEO, Maruti Suzuki, said, "Celerio, powered by DDiS 125 engine, is India’s most fuel efficient car. This is also the first diesel engine designed and developed by Suzuki Motor Corporation. It is designed to offer a smooth drive and strengthens Celerio’s reputation as a car that offers easy drive in cities as well as on highways. With the launch of Celerio Diesel, the three most fuel efficient cars in India are all Maruti Suzuki cars: Celerio (D), DZire (D) and the premium sedan Ciaz (D)."

Variants          Rs Lakh
Celerio LDi     465,393
Celerio VDi     495,415
Celerio ZDi      525,442
Celerio ZDi (Optional)    571,484