Gulf Oil Promotes Gulf Pride 4T Plus With MS Dhoni In Their New TVC

Gulf Oil has released a TV commercial featuring brand ambassador Mahendra Singh Dhoni for their motorcycle engine oil - Gulf Pride 4T Plus. The company intends to gain market share in the motorcycle engine oil segment by re-positioning their product offering. The tweaking of brand position has been an outcome of consumer insights gained through extensive research conducted by IMRB for Gulf Oil. Gulf Oil has incorporated this fresh insight into their new campaign, currently on TV as well as digital platforms. The new product proposition talks about life boosting Oxy-bitors that keeps engine clean and controls oil thickening and that facilitates faster pick-up and sustained power through the oil life.
 

Managing Director Ravi Chawla, Gulf Oil Lubricants, commented, "We are the fastest growing major lubricants brand in terms of volume. We are also constantly innovating with new product technologies and communication strategies. In the new TVC we have put our consumers at the heart of the communication ensuring that their desire of performance via Pick-Up is delivered through superior quality products"

The TVC revolves around influential personalities from different walks of life coming together through their burning passion for bikes. Brand ambassador Mahendra Singh Dhoni is seen in a rugged biker avatar which will certainly delight his fans. The brand message of ‘Insta-Pick-Up’ rendered via the line ‘Pick-Up Your Ride’ is aimed at creating resonance and acceptance with the young and enthusiastic youth. The new TVC launch will also be complemented with the launch of a new pack design for Gulf Pride 4T Plus series and also for Pride 4T Synth.