Jaguar, the Official Car of The Championships, has launched its #FeelWimbledon campaign to celebrate with the world’s number one tennis tournament. As part of this fan experience at Wimbledon, selected members of the crowd enjoying the tennis this year will be provided with biometric wristbands capturing the excitement at SW19, in-ground sensors monitoring the energy around the courts.
From measuring how the crowd energy compares between Centre Court, No.1 Court and The Hill, the excitement building in the ground as the home favorite serves for the Championships, or capturing the tension on court as a key match goes deeper into a fifth set, Jaguar will celebrate these emotional reactions to critical moments throughout the tournament. Tennis fans can access live updates of the crowd emotions down at SW19 across Jaguar’s UK social media channels, and by visiting www.feelwimbledon.co.uk.
Former British No.1 Tim Henman, who now sits on the Committee at the All England Lawn Tennis and Croquet Club said: "There’s no other tournament like Wimbledon and the experience gets better each year. The drama, passion and excitement, shared by both players and fans alike, is what makes Wimbledon the number one tennis tournament in the world, and it’s great to see Jaguar celebrating these unique qualities as part of their #FeelWimbledon campaign."
Laura Schwab, UK Marketing Director at Jaguar Land Rover, said: "Wimbledon evokes lots of emotions and captures our imaginations in so many different ways, so we’re very excited to celebrate what makes Wimbledon so special through our #FeelWimbledon campaign."
Jaguar Land Rover will supply 170 luxury, high performance vehicles to support tournament operations. The fleet of luxury chauffeur vehicles includes the new Jaguar XE, which is now on sale at Jaguar UK retailers.
From measuring how the crowd energy compares between Centre Court, No.1 Court and The Hill, the excitement building in the ground as the home favorite serves for the Championships, or capturing the tension on court as a key match goes deeper into a fifth set, Jaguar will celebrate these emotional reactions to critical moments throughout the tournament. Tennis fans can access live updates of the crowd emotions down at SW19 across Jaguar’s UK social media channels, and by visiting www.feelwimbledon.co.uk.
Former British No.1 Tim Henman, who now sits on the Committee at the All England Lawn Tennis and Croquet Club said: "There’s no other tournament like Wimbledon and the experience gets better each year. The drama, passion and excitement, shared by both players and fans alike, is what makes Wimbledon the number one tennis tournament in the world, and it’s great to see Jaguar celebrating these unique qualities as part of their #FeelWimbledon campaign."
Laura Schwab, UK Marketing Director at Jaguar Land Rover, said: "Wimbledon evokes lots of emotions and captures our imaginations in so many different ways, so we’re very excited to celebrate what makes Wimbledon so special through our #FeelWimbledon campaign."
Jaguar Land Rover will supply 170 luxury, high performance vehicles to support tournament operations. The fleet of luxury chauffeur vehicles includes the new Jaguar XE, which is now on sale at Jaguar UK retailers.
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