Tata Motors has announced a unique ‘7 Senses’ experience for the recently unveiled, ZICA, its next big launch. This latest offering from Tata Motors takes the spirit of innovation further. The Company will roll-out a unique customer immersive experience campaign - ZICA ‘7 Senses, designed to give a complete experience of the car, making all the senses work together to create an emotion that is greater than the sum of its parts. The campaign will unfold in a phased manner and will cover all 7 senses – Sight, Smell, Sound, Taste, Touch, Intuition and Equilibrium.
According to Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, “With the #madeofgreat campaign we have charted a new course in our brand building and transformation journey. We continue to roll-out compelling campaigns with an aim to bring our consumers closer to the brand. We are gearing up for the ZICA launch and as a build-up to the launch it is imperative we provide our customers an immersive experience of the car and further help build a brand recall. Through the ZICA ‘7 Senses’ campaign we will not only ensure that our customers experience the car, but will also cherish the experience.”
According to Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, “With the #madeofgreat campaign we have charted a new course in our brand building and transformation journey. We continue to roll-out compelling campaigns with an aim to bring our consumers closer to the brand. We are gearing up for the ZICA launch and as a build-up to the launch it is imperative we provide our customers an immersive experience of the car and further help build a brand recall. Through the ZICA ‘7 Senses’ campaign we will not only ensure that our customers experience the car, but will also cherish the experience.”
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