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Thursday 7 January 2016

Piloted, electrified and fully connected – Audi at the 2016 CES

The company is exhibiting an interior model at the CES demonstrating an HMI concept that features large AMOLED (active-matrix organic light-emitting diode) displays with integrated haptic feedback. The new type of MMI control with "MMI touch response" recognizes familiar touch gestures from the consumer electronics world and adapts them to the special operating environment in the automobile. Mobile devices such as smartphones and smartwatches can be seamlessly connected. Behind the new operating and display concept is the next generation of Audi’s Modular Infotainment Platform, MIB2+. Its further-enhanced computing power enables it to control several high-resolution displays. The MIB2+ is prepared for the latest wireless communication standard, LTE Advanced.



The range of online services under the Audi connect umbrella is growing quickly. The smartphone app “Audi MMI connect” offers vehicle-specific remote services. Drivers can display the location of their car on their smartphone, for example. 

It will also be available for fourth-generation Apple TV from 2016. Starting in 2016, the Audi connect SIM will bring Audi connect services in Europe on board with no activation procedure and enable automatic EU-wide roaming. 

Ricky Hudi, Executive Vice President Electronic Development, commented: "The interior of the future will radically alter the way our customers operate and experience things in the vehicle. We are developing our successful Audi virtual cockpit into the Audi virtual dashboard and creating an entirely new world of experience for our customers. In the future, the entire system will get to know the customer and their habits and preferences, then proactively support them."

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