Bajaj Auto, at an event held in Mumbai today announced that it has achieved leadership position in Entry Level and Sports motorcycles combined. In the overall motorcycle mass market comprising Entry, Executive & Sports segments, Bajaj Auto is now the fastest growing in 2 of these 3 segments.
In the entry segment Bajaj Auto grew market share from 23% to 36% in the first 9 months of the financial year. In the Nov-Dec period, following the launch of the new Avengers, Bajaj Auto attained a clear market leadership of 53% in the mass sports segment below Rs 1 lac. The Entry and Sports segment together constitute 43% of the Industry and Bajaj is now the leader in this cluster with a 36% market share.
The CT 100, which re-entered the Indian market last year, and the new Platina which made its debut in January, have gained market share and volumes in the entry level segment. Bajaj Auto sold 6.81 Lakhs entry level commuter motorcycles in the first 9 months of the year as against 3.83 lakh last year a growth of 77%.
The company claims that the Pulsar RS200 has become the largest selling performance bike brand priced above Rs 1,00,000. The recently launched Avengers have met with an excellent response; sales in December were 20,000 units. Bajaj Auto shall increase its production capacity of Avengers to 30,000 unit’s pm by March 2016.
In the entry segment Bajaj Auto grew market share from 23% to 36% in the first 9 months of the financial year. In the Nov-Dec period, following the launch of the new Avengers, Bajaj Auto attained a clear market leadership of 53% in the mass sports segment below Rs 1 lac. The Entry and Sports segment together constitute 43% of the Industry and Bajaj is now the leader in this cluster with a 36% market share.
The CT 100, which re-entered the Indian market last year, and the new Platina which made its debut in January, have gained market share and volumes in the entry level segment. Bajaj Auto sold 6.81 Lakhs entry level commuter motorcycles in the first 9 months of the year as against 3.83 lakh last year a growth of 77%.
The company claims that the Pulsar RS200 has become the largest selling performance bike brand priced above Rs 1,00,000. The recently launched Avengers have met with an excellent response; sales in December were 20,000 units. Bajaj Auto shall increase its production capacity of Avengers to 30,000 unit’s pm by March 2016.
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