badge

Tuesday, 18 August 2015

Honda Activa Achieves Landmark, Crosses One Crore Sales Mark

Honda Motorcycle set a new record by crossing the one crore unit sales. Activa, launched in 2001 is the only scooter to hit the milestone. More than 2.1 million units of the Activa range were sold in the last financial year. The Honda Activa range consists of three scooters - Activa 3G, Activa i and the Activa 125. Also, it was the largest selling automatic scooter in June and July 2015. More than 2.5 lac scooters were sold in a single month in July 2015.



The Activa currently holds a 59 per cent share in the Indian scooter market. The company claims that Activa, since its debut has become the market leader in just 3 years.

Mr. Keita Muramatsu – President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, "This achievement is more significant since Activa (an automatic scooter) has gained the trust of One Crore happy families in India. From reactivating the scooter segment in India in 2001 to leading the Scooterization of industry today, Honda’s iconic Activa has changed the way Indians ride to fulfill their dreams. We thank our valued customers and families who have made Activa the most preferred choice of families for commuting in India."

Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, "A decade ago who would have bet that a scooter would once again be the largest selling two-wheeler in India. But today, Activa has broken the glass ceiling. We believe this demand for automatic scooters will continue to rise. And to further extend its undisputed market leadership and meet the future demand, Honda will continue to innovate its products and services."



No comments:

Post a Comment